If you have ever used a real live person to offer you a product or service, you will know that they often use the same type of language as that used in marketing aesthetics. I often ask people to tell me what they do, or why they do it, and they will use words that are different from the words I used to describe my business when I was going to sell it.
When you are working on aesthetic marketing, it is just as important to distinguish between the two. In fact, it is even more important to make sure that you stay away from medical spa marketing.
Medical spa marketing has three very important words that should never be used in the same sentence as the word 'beauty'. They are: professional, experience and competent.
One of the main reasons why medical spa marketing is so popular is because they have very high expectations. Even if you have excellent products and services, it is just as important to make sure that your advertising and your product or service, match the desires of the customer.
Unfortunately, the most common mistake made by many companies is to use the same exact product and service that medical spa marketing would have you believe. They might come out with a product that is actually a massage chair and then use the word 'professional' and a touch of fancy to convince people that their chairs are all professional.
You must be careful that you do not go along with these marketing trends. Remember that aesthetic marketing is really the only chance you have of gaining a brand new customer base.
Aesthetic marketing should highlight the services you offer, while medical spa marketing tries to hide those services by calling them what they are not. The purpose of aesthetic marketing is to create a buzz about the product and the company in a manner that no other advertising can create.
If you do not use a full understanding of aesthetic marketing and you just try to convince people that your product is the most professional-looking, it can end up destroying your credibility and many people will simply walk away from your business. If you get it wrong, you will lose customers fast.
When you offer aesthetic products or services to people, you need to know that every patient's needs and wants should be considered and included in the design of the product. If you try to make a blanket statement, and tell people that you sell only massage chairs, the result will probably be the same as with medical spa marketing – customers will simply walk away from your place of business.
Another factor that you need to consider when marketing through 'alleyways' is that your customers and potential customers will not be able to determine how well you are selling them. Many massage therapy establishments try to market their services in a way that does not differentiate from other 'massage-sessions' or medical spa's services.
It is a good idea to avoid offering any product or service that is too simple. While many people are fine with a massager and chair being the same, many people would prefer to know what differentiates your product or service from the rest.
An aesthetic marketing campaign should focus on presenting a series of spa treatments. It should then present these same treatments using the spa's logo to make people aware of your unique product and make a huge impact on the customer.